Referral request email
Founders and account executives
Ask for one introduction, from someone who has seen the work. Offer the blurb so they are not writing it. Do not ask for “anyone who comes to mind.” That is a list, and lists do not get written.
Subject. Know someone this fits?
Hi — you have seen how this works on your team. I am looking for one introduction to someone with the same problem, not a list of names.
If you are willing, I will send a blurb you can forward so you do not have to write it. If you would rather not make introductions, say so and I will not ask again.
Know someone this would help?
- I'll intro you
- Send me a blurb
- Not from me
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. Say which kind of person, in one phrase, in the first paragraph. “Someone with the same problem” is only enough if the previous sentence already named the problem.
Why this gets more replies
Referral asks fail on the blank page. “Who should I talk to?” requires them to search their memory and draft a note. A blurb they can forward is a task with an end. The “not from me” button protects the relationship with the people who like you and still do not want to spend their introductions.
FAQ
What is in the blurb?
Two sentences they can forward without editing: who you help, and what you want (a short conversation, not a demo on the spot). Offer to take their name off it if they would rather send it cold.
They said they will intro me, and then did not.
One nudge a week later, with the blurb attached so the remaining work is a forward. After that, stop. Do not manage their relationships for them.
Free for 50 sends a month. The other person does not install anything.