Warm intro follow-up email
Founders
Reply on the intro thread within a day. Do not make the new person scroll through how you know the mutual. Offer five lines, and give them a way to say the intro was a mismatch.
Subject. The intro from Alex
Hi — Alex introduced us yesterday. I am replying here so you do not have to dig for the context.
I can send five lines on why Alex thought we should talk. If this week is bad, or if the intro missed, you can say that here.
Want the short version?
- Send it
- Not this week
- Wrong person
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. Change Alex. If more than a day has passed, say so. “Yesterday” is a lie by Thursday, and they can see the timestamp.
Why this gets more replies
Warm intros go cold because the new person did not ask for the email and now owes both of you a reply. Five lines, on request, is easier to accept than a pitch they have to answer. Wrong person lets them exit without insulting Alex.
FAQ
What are the five lines?
Why you, why them, what you are asking for. Written so Alex would still be comfortable having sent the intro. If Alex would wince, cut it.
They said not this week. When do I write again?
The week they implied, once. If they did not name one, wait until next week and send the yes-or-no check-in, not another version of the intro.
Free for 50 sends a month. The other person does not install anything.