Partnership email
Founders and BDRs
Send this when you can say the overlap in one sentence. If you need a slide to explain why the partnership exists, you are not ready to email them.
Subject. A partnership, briefly
Hi — I think there is a partnership where what you sell and what we implement show up in the same deal. I am not sending a deck first.
If that is even plausible, I will send half a page. If it sits with someone else, an intro is the useful reply.
Worth a look at a partnership?
- Send the idea
- Not our lane
- Loop someone in
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. Replace the overlap sentence with the real one. “Show up in the same deal” is the shape, not the content. If you cannot fill it in, do not send the email.
Why this gets more replies
Partnership emails arrive as decks, so they get filed with the other decks. Asking permission to send half a page is a smaller yes, and it tells you the idea was interesting before you spend the afternoon on a joint one-pager nobody requested.
FAQ
What is the half page?
Who it is for, what each side does, and what you want to try first. Not a revenue-share model. That conversation happens after they have said the idea is worth a look.
They looped someone in. Do I restart?
No. Reply on that thread with the half page, and the same question, addressed to the new person.
Free for 50 sends a month. The other person does not install anything.