Case study request email
Founders and marketers
Send this only after a result you can describe without inventing one. Promise a draft before anyone else sees it. The no has to be a real no, or people will not trust the yes.
Subject. Can we write this up?
Hi — what changed for your team is specific enough that another company would recognize it. I would like to write it up. Your name goes on it only if you want that.
You would see a draft before anyone else. If you would rather we did not, say so and I will not ask again this quarter.
Can we write this up?
- Yes, send a draft
- Ask me later
- I'd rather not
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. Name the result in the first sentence, in their words if you have them. “Specific enough” with no detail reads like a template, because it is one.
Why this gets more replies
Customers ignore case-study asks because a yes sounds like a project, and a no sounds rude. A draft-first yes is a smaller project. A button that says they would rather not is a no they do not have to cushion. You only want the yes from someone who meant it.
FAQ
What if they say later?
Pick a month and tell them you will ask then. Do not “circle back” in two weeks.
Can I quote them if they say yes?
Not until they have seen the draft and agreed to the lines with their name on them. The button is permission to draft, not permission to publish.
Free for 50 sends a month. The other person does not install anything.