Trial ending email
Founders and account executives
Send this a few days before the trial ends, to the person who started it. Say the date. Say you will not quietly convert them. The question is whether they want to continue.
Subject. Your trial ends Friday
Hi — your trial ends Friday. I will not extend it in the background and then invoice you for the surprise.
If you want to keep it, I will send the plan and what it costs. If something is in the way, tell me what it is. If you are done, I will close it when the trial ends.
Want to keep it going?
- Yes, keep it
- I have a question
- No thanks
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. Change Friday. If the trial has already ended, say that, and do not pretend they still have access.
Why this gets more replies
Trial emails that only say “upgrade” get archived, and then the product expires on a person who might have had one unanswered question. The question button catches that. The no button lets you close the account on purpose instead of wondering if they are still evaluating.
FAQ
What if the trial question is about the product, not the price?
Answer it before you send a payment link. A pricing page in reply to a product question is how trials end angry.
Should I offer a longer trial in this email?
Only if you would offer it to anyone in their spot. A surprise extension, buried in paragraph three, is a different email. Do not hide it behind the buttons.
Free for 50 sends a month. The other person does not install anything.