Feedback request email
Founders and customer success
Send this while the work is still fresh: the day a pilot ends, or the day after a project ships. You want one reaction, not a review. The mixed and missed buttons are where the useful detail is.
Subject. How did that go?
Hi — the pilot week is over, and I want one reaction while it is still fresh.
You do not need to write a review. If it was mixed or it missed, pick that. I will ask one follow-up, not send you a form.
How did the pilot go?
- It went well
- It was mixed
- It missed
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. Change “the pilot week” to the thing that actually finished. A call, a rollout, a quarter of use. Do not ask about a pilot they are still in the middle of.
Why this gets more replies
A survey link is a second task, filed under later. Three answers in the email are the whole task. “It went well” is the answer you hope for and the one that teaches you the least. The other two are how you find out before the renewal conversation.
FAQ
When do I ask the follow-up question?
Only after a mixed or a missed. One question: what should we change first? A person who said it went well does not get a form as a reward.
Can I use this as an NPS survey?
No. NPS wants a score and a spreadsheet. This wants a direction, on the thread, from a person you can write back to.
Free for 50 sends a month. The other person does not install anything.