Pricing follow-up email
Account executives and founders
Send this a few days after the pricing email, not the same afternoon. You are trying to find out which kind of silence it is. A missing number is a different problem from a number they will not pay.
Subject. On the price I sent
Hi — I sent pricing on Tuesday and have not heard which way it landed.
I am not going to paste the numbers again. If the price is the problem, say so. I would rather send a smaller version than debate the big one by guessing.
Does the price work?
- It works
- It's too high
- Send a smaller option
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. Change Tuesday to the day you sent it. If there is no smaller option, replace that button with “Need to see it again” so they can ask for the original without pretending to accept it.
Why this gets more replies
Replying to a price means taking a position. People delay that. Asking them to pick “too high” gives you the objection without making them write the negotiation. You can answer a button. You cannot answer a week of quiet.
FAQ
What do I send if it is too high?
One alternative, with what you took out to get there. Do not send three tiers and restart the confusion.
What if someone else holds the budget?
That is the champion check-in, or the right-person email. Do not keep resending the price to someone who cannot say yes to it.
Free for 50 sends a month. The other person does not install anything.