Follow-up email after a demo
Account executives and founders
Send this the same day if you can, the next morning if you cannot. They remember the call. They do not need the slides narrated back to them.
Subject. After the demo
Hi — thanks for the time today. I am not going to replay the demo in writing.
If something specific is in the way, pick that and I will answer it before I send anything else. If it is a no, I would like to know while the call is still fresh.
What should happen next?
- Send a proposal
- I have a question
- Not a fit
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. If you promised a particular answer on the call, name it in the second paragraph. Delete any feature list.
Why this gets more replies
Post-demo emails turn into meeting minutes nobody asked for. The decision gets buried under the recap, so the easy move is to “read it later.” Asking for the next step, including a no, is the only part of the email that changes what you do tomorrow.
FAQ
What if they have a question?
Answer that question and stop. Do not attach the proposal “while you're here.” The proposal is a different click.
Should I include the recording?
Only if they asked for one, or if someone who was not on the call has to see it. Put it in a sentence, not a five-bullet tour.
Free for 50 sends a month. The other person does not install anything.