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Templates / Meetings

Demo request email

SDRs, AEs, and founders

Send this when a live demo is the next step and you do not yet have a yes. A recording button gives a busy person a way to stay interested without booking a slot they will miss.

The email

Subject. Worth a short demo?

Hi — following up on the note I sent. The useful part is easier to show than to describe again.

A short live demo is enough. If a call is the wrong shape this week, I can send a recording instead.

Worth a short demo?

  • Send times
  • Send a recording
  • Not a fit

In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.

Before you send. If you have a specific three-minute clip, say so in the second paragraph. Do not attach the deck.

Why this gets more replies

A calendar link asks them to pick a slot before they have agreed the demo is worth having. That is two decisions disguised as one. Separating “show me” from “not a fit,” and offering a recording, means a no is easy and a yes is not a commitment to Thursday at 2.

FAQ

Should the first cold email ask for a demo?

Usually no. The first email should ask if the problem is theirs. Ask for the demo after they have clicked yes, or after they have gone quiet on a note that already earned a look.

What do I send if they want a recording?

The recording, and one question under it: worth a live call, or is the recording enough? Do not book the meeting in the same breath.

Use this in Gmail

Free for 50 sends a month. The other person does not install anything.