Follow-up email after an event
Founders and account executives
Send it within a day, while “the breakfast” still means something. One specific thing they said is enough context. A recap of your booth is not.
Subject. From the breakfast on the 18th
Hi — we spoke briefly at the breakfast on the 18th, about the follow-up problem on your team, and then the room moved on.
I can send what we covered, or we can talk for a few minutes about whether it applies. If it does not, that is fine to say here.
Worth a conversation about what you saw?
- Yes
- Send the slides
- Not for us
In Gmail these are buttons. The recipient clicks one. The answer comes back to the thread. They do not install anything.
Before you send. Change the event and the thing they actually said. If you did not speak, do not invent a conversation. Invite them to the recording instead, using the event invite.
Why this gets more replies
Event follow-ups all sound like they were sent to the badge scan. A sentence that could only be about that conversation is what gets read. The slides button lets a curious person take something without agreeing to a call they will not attend.
FAQ
What if I only have a scanned badge?
Say that. “We did not get to talk at the booth” is honest. Then ask if a short note on what you showed is worth sending. Do not write as if you met.
Slides or a conversation?
If they click slides, send the slides and one line. Do not hide a meeting ask in the third paragraph of the slides email.
Free for 50 sends a month. The other person does not install anything.