lemlist runs the campaign. Easy Reply asks the question.
If you are choosing a tool to send cold outbound at volume, lemlist is in that category and Easy Reply is not. If you are in a Gmail thread and need a yes or a no, the campaign tool is the long way around.
What lemlist is
lemlist is an outbound platform. Their product pages describe finding contacts, enriching them, and running sequences across email and other channels, including LinkedIn. They also describe personalization, deliverability tools, and a unified inbox for the replies that come back. A reply, in that system, is a message the person writes, or a meeting they book. You work those conversations in lemlist.
What Easy Reply is
Easy Reply does not find leads, warm a domain, visit a LinkedIn profile, or send the third touch for you. It is a Chrome extension for Gmail. You write the email, add two to four answers, and send it. They click. The answer comes back on the thread. There is no campaign, and no list.
Side by side
The job
Easy Reply. Get a choice back from someone you are already emailing.
lemlist. Run outbound: data, sequences, more than one channel, and the replies in one inbox.
Who it is for
Easy Reply. Anyone sending from Gmail who needs a yes, a no, or a not now.
lemlist. Teams sending cold campaigns to a list.
What they send back
Easy Reply. One of the answers you wrote.
lemlist. A reply they write, or a meeting they book. You handle it in their inbox.
What Easy Reply will not do
Easy Reply. Source contacts, rotate sending, or message people on LinkedIn.
lemlist. That is the product they sell.
When to use lemlist
Use lemlist when the work is a campaign: a list, a sequence, and follow-up across channels. Easy Reply is not a cheaper version of that.
When to use Easy Reply
Use Easy Reply for the thread in front of you. The bump after a quiet week. The note after a demo. The last email, with a button that says stop. You send it from Gmail yourself.
FAQ
Can Easy Reply send a cold sequence?
No. It does not store a list, wait three days, or send the next email for you. If that is the job, you want an outbound platform.
Do lemlist replies show up in Gmail?
If you connect a Gmail account, the underlying mail is still mail. lemlist's product is the campaign and the unified inbox around it. Easy Reply's answer is the button they clicked, emailed back onto the thread you sent.
Which one should a founder use for ten emails a week?
If you are writing ten emails yourself, buttons on those emails are the whole tool. A campaign platform is for when the list, not the sentence, is the work.
Free for 50 sends a month. The other person does not install anything.