Reply buttons
for cold email.

Add 2–4 reply buttons to your cold emails in Gmail. Prospects click and confirm an answer—without typing or installing anything. Easy Reply sends you a notification in the thread.

Free to install · Desktop Gmail · Google setup required

5.0 Chrome Web Store ratingVerified September 2026

email-replies.

Practical notes from Easy Reply filed under email-replies.

September 20, 2026 · Easy Reply

Don’t ask for a meeting in the first cold email

An open isn’t a reply. Replace the first-email meeting ask with a small yes, not now, or not a fit before asking prospects for calendar time.

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September 19, 2026 · Easy Reply

Stop saying “just checking in.” Follow up with a real ask.

Empty “just checking in” bumps get ignored. Use a smaller binary ask so prospects can answer without writing a paragraph.

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September 18, 2026 · Easy Reply

Ask for a yes, a no, or a not-now

Vague CTAs kill cold email replies. Use a binary or three-option ask so prospects can answer without writing a paragraph.

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September 17, 2026 · Easy Reply

Your cold email open rate is fine. Your reply rate isn’t.

Open rate and reply rate measure different things. If prospects open and still don’t answer, the problem is usually the ask — not your subject line.

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September 16, 2026 · Easy Reply

Make Cold Email Easier to Answer: Soft CTAs vs Meeting Asks

Learn when a cold email should ask for interest, when to ask for a meeting, and how to make either response easier for the prospect.

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September 15, 2026 · Easy Reply

Cold Email Reply Rate Benchmarks for 2026

See directional cold email reply rate benchmarks, calculate any and positive replies, and use a practical checklist to improve results.

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September 15, 2026 · Easy Reply

How to Get More Replies to Cold Emails: 9 Tactical CTA Plays

Use nine practical cold email CTA plays, with realistic examples and guidance on when to use each one, to make replying faster and easier for prospects.

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September 9, 2026 · Easy Reply

The one thing every cold email needs

Better copy helps. But if replying still feels like work, the email can lose anyway. Here’s how one-click answer options change the mechanism.

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Send fewer “just checking in” emails.

Give your next prospect a question they can answer without typing. Add 2–4 reply options inside Gmail.

Add to Chrome

Free to install · Gmail in Chrome on desktop